Comparison
Pinned vs Jasper: an honest comparison for small marketing teams (2026)
I'm the founder of Pinned, so I'm biased, and I'll say it up front: Jasper is the stronger writing tool. This Pinned vs Jasper comparison is about a different question. Do you need AI that writes on-brand content for a marketing team, or AI agents that sit inside the tools that publish it?
Jasper is a marketing content platform with 100+ agents, brand voice and style controls, and enterprise security. It doesn't post anything for you: its social agent hands you copy for your scheduler. Pinned is a social media scheduler, link in bio page, email builder and Shopify SEO tool, and on the Business plan 4 AI agents draft work inside them. Pinned runs on your own AI key; Jasper includes the AI.
Pinned vs Jasper at a glance
| What you get | Pinned (mine) | Jasper |
|---|---|---|
| Best for | Creators, streamers, small brands, agencies | Marketing teams writing lots of on-brand content |
| Price | $100/month per brand, or $1,000/year | Pro $59/month per seat billed yearly, $69 monthly; Business custom |
| AI included | No, your own AI key | Yes; some advanced agents use credits |
| People | Up to 10 team members per brand | Pro is 1 seat; more users need Business |
| Publishes to social | Yes: X (Twitter), Instagram, Facebook, Threads, LinkedIn, Bluesky, Discord | No, you export the copy to your scheduler |
| Drag-and-drop builder, schedule in Klaviyo | Writes email copy and sequences | |
| Free plan or trial | Free link in bio plan, 14-day trial | 7-day trial, card required |
What Jasper is built for
Jasper is made for marketing teams at companies with a brand to protect. Jasper IQ stores your Brand Voice, Style Guide, Audiences, Knowledge and, since August 2026, a governed product catalog called Product IQ, and applies them to every draft in Canvas, Chat and Grid. Agents for social posts, multi-channel campaigns, SEO optimization, research and translation sit on top.
Finished work leaves through integrations: exports to Google Drive, SharePoint, Workfront, Asana, Monday.com, Box and Jira, a Webflow app, add-ons for Google Docs and Word, a Slack agent, and Zapier or Make for anything else. This summer Jasper added a GEO Agent that works from Google Search Console data and a connector for Claude.
What it doesn't do is publish to social networks. Jasper's own page for its Social Media Posts Agent says the copy is meant to move into your scheduling or publishing workflow.
The real difference
Pinned's agents cover fewer writing jobs than Jasper's but sit closer to the finish line. The Social Media Assistant repurposes content, plans a calendar, drafts post series in your brand voice and drafts replies, and the drafts land in Pinned's scheduler. The Email Marketer plans campaigns for the email builder. The SEO Manager audits and refreshes a Shopify blog, where every article waits as an unpublished draft until a person approves it. The Data Analyst watches competitors and writes analytics reports. Nothing goes out without your click.
So with Jasper you get deeper writing controls and still need a scheduler, an email platform and somewhere to publish. With Pinned you get those tools, with fewer writing controls than Jasper's.
1. Pinned
Mine- Best for
- creators, streamers, small brands and agencies who need AI plus the tools to publish
- Price
- Business: $100/month per brand, or $1,000/year, plus your AI provider's usage
- Publishes to
- X, Instagram, Facebook, Threads, LinkedIn, Bluesky, Discord and Shopify blogs; TikTok and YouTube coming
The $39/month Creator plan is a social media scheduler for up to 15 accounts, a link in bio page, analytics and a media kit builder. Business adds the 4 agents, the email campaign builder, the AI blog generator and SEO tool, unlimited social accounts, up to 10 team members, a REST API and an MCP server for $100/month per brand.
It started gaming first, so streamers get a live badge, a weekly stream schedule, Discord posting and event reminders that schedule themselves across your socials. The SEO tool also tracks whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand.
The catch: the AI isn't included. You connect an Anthropic, OpenAI, Google or xAI key and pay that provider for usage. The SEO tool only publishes to Shopify, and Pinned is a smaller, newer product.
2. Jasper
- Best for
- marketing teams that write a lot of on-brand content and already have a scheduler and CMS
- Price
- Pro $59/month per seat billed yearly, or $69 month to month; Business custom with a 12-month commitment
- Publishes to
- No social networks; exports to Google Drive, SharePoint, Asana, Monday.com, Workfront and more, plus a Webflow app
Pro includes 1 seat, Canvas, agents for core marketing workflows, 2 Brand Voices, 5 Knowledge assets, 3 Audiences, image generation and editing, a browser extension and 30+ languages. Business adds agents for GEO, translation and deep research, a no-code builder for custom agents, Grid for content at scale, unlimited brand assets, the API, SSO and SCIM.
Prompts and standard agents don't use credits. Advanced runs do: a Research Agent run is 40 credits and an Optimization Agent run is 100, according to Jasper's rate card. The 7-day free trial needs a credit card.
Where Jasper is better
- Writing controls. Brand Voice, a Style Guide you can see in the editor (on Business), Audiences, a Knowledge Base and a product catalog. Pinned's Social Media Assistant learns your brand voice; Jasper gives you many more controls than that.
- Range. 100+ marketing agents against Pinned's 4 agents and 14 tasks.
- AI included. No separate model bill for everyday writing.
- Any CMS, any team tool. Webflow, Google Docs, Word, Slack, Workfront and more. Pinned's SEO tool is Shopify only.
- Enterprise needs. SOC 2 Type II, SSO with SAML, SCIM and role-based permissions.
- AI search depth. The GEO Hub measures presence, citation rate, sentiment and share of voice across ChatGPT, Claude, Gemini and Perplexity, and the GEO agents are on Business.
- Images and languages. An image suite for editing and upscaling, and 30+ languages.
Where Pinned is better
- It publishes. Drafts become scheduled posts on 7 networks, including Bluesky and Discord, which many tools skip.
- One app for a small brand. Link in bio, media kit, analytics, scheduler and email builder live together.
- Seats. Up to 10 team members per brand on a $100/month plan. Jasper Pro is 1 seat, and more people means Business with custom pricing.
- Shopify blogs with approval. Articles are checked against a rulebook and staged as Shopify drafts until you approve.
- API without a sales call. The REST API and MCP server come with Business. Jasper's API is on its custom-priced Business plan.
- A free start. A free link in bio plan and a 14-day trial of paid plans.
Pricing compared
A solo marketer. Jasper Pro is $59/month billed yearly or $69 month to month, AI included, plus whatever scheduler you use. Pinned Business is $100/month or $1,000/year, plus model usage. If you only need scheduling and a link in bio, Pinned Creator is $39/month.
A team of 4. Jasper Pro covers 1 seat, so Jasper sends teams to Business: custom pricing and a 12-month commitment. Pinned Business covers up to 10 team members on one brand for $100/month, plus model usage billed by your provider.
My pick
Pick Jasper if your team's job is producing lots of on-brand copy across channels, you need governance or enterprise security, or you publish through Webflow or tools your company already runs. A solo writer who mostly needs great drafts is also well served by Jasper Pro.
Pick Pinned if you're a creator, streamer, small brand or agency that needs the publishing side: a scheduler, link in bio, email builder and Shopify blog, with agents drafting inside them. You could also use both: write in Jasper and schedule in Pinned.
Frequently asked questions
Can Jasper post to Instagram or LinkedIn for me?
No. Jasper's Social Media Posts Agent writes posts for Facebook, X, Instagram and LinkedIn, and Jasper says you move that copy into your scheduling or publishing workflow. Its integrations are for documents, project and team tools, plus Zapier and Make. If you want AI drafts that land in a calendar and publish, you'll need a scheduler such as Pinned alongside it.
How much does Jasper cost for a team?
Jasper Pro is $59 a month per seat billed yearly, or $69 month to month, and it includes 1 seat. For more users, Jasper's pricing FAQ points you to the Business plan, which has custom pricing and starts with a 12-month commitment. Nonprofits can ask for a 20% discount after starting a trial.
Does Pinned include the AI in the price?
No, and it's worth knowing before you compare. Pinned's agents and SEO tool run on a model key you connect from Anthropic, OpenAI, Google or xAI, so that provider bills you for usage on top of the $100 a month Business plan. You choose the model and see the bill. Jasper includes the AI in its seat price.
Is Jasper or Pinned better for SEO content?
Jasper, if you publish on WordPress, Webflow or any other CMS: its Optimization Agent works with Semrush data and its GEO tools track AI answer engines. Pinned's SEO tool is Shopify only. It writes from your Search Console data, checks each draft against a rulebook and waits for your approval, but it isn't a keyword research database or rank tracker like Semrush.
Try Pinned free
You can start free with a link in bio page, or try Creator or Business for 14 days and cancel in the trial at no cost. If Jasper is the better fit, I'd rather you pick it.
I checked prices and features for every product here on October 3, 2026. They change often, so double-check before you buy.